If you are reading these pages, then you are most likely a person who is interested in finding out the best ways to get your website more visible in the SERPs. Competitiveness in all fields of activity has, in recent years, increased the number of companies using agencies specializing in search engine optimization, with SEO being recognized as one of the most effective forms of digital marketing. Why? Because SEO can change the structure of your website and the content available to naturally attract your target audience’s attention. Furthermore, SEO will make your business more visible to search engine crawlers, resulting in placement among the top search results.
But every website optimization process should start with a complete SEO site audit, where all aspects that can be changed with the help of a professional company will be analyzed. However, the process can be complicated, and you may have questions. So, in the following article, we will list some of the differences between E-commerce SEO and regular SEO, present a short list of steps to follow in an SEO site audit and discuss the importance of Google’s E-A-T guidelines for the professional success of your company.
What Is E-commerce SEO?
E-commerce SEO refers to the practices that can be implemented by a specialized firm aiming to increase the visibility of your store or brand in the SERPs. This type of SEO differs from regular search engine optimization through the main focus of the process. While in a classic search engine optimization, you try to attract a diverse audience, E-commerce search engine optimization is more selective and aims to strengthen existing interactions with the product or services pages already found on your site. E-commerce optimization, therefore, focuses on making the available product descriptions or item specification pages load faster and making them more indexable by the search engine.
Being a more specific process, the keywords used in E-commerce SEO should also target your exact audience. The keyword research for this type of search engine optimization is usually more complex than in other types of SEO. Moreover, the E-commerce search engine optimization process is often performed with a focus on competitiveness with your local rivals. Depending on the size of your company, E-commerce search engine optimization can integrate local and national SEO practices. However, the final result should be the same, i.e. getting an edge over your business peers.
What Are the Steps for a Successful SEO Audit?
All SEO audits will start with a discussion to establish your expectations and the level of investment you are willing to make. Then keywords relevant to your field of activity will be analyzed and compared with those found on your rivals’ websites. Once these are known, the implementation of a content creation strategy that takes into account the trends in your industry and the expectations of your target audience can be started. The structure of your website will be examined, and the company you hire will use programs such as the Google Search Console to crawl your site’s links and identify outdated ones that may negatively affect your score in the SERPs.
The SEO site audit should include an analysis of the elements that can improve the mobile performance of your website, which is particularly important given that more than 60% of all internet traffic comes from hand-held devices, and an investigation of technical and on-page elements, which may include header titles, and content metadata. Furthermore, if your field of activity is related to the E-commerce space, then the SEO site audit will also include an examination of your site in local directories and tools such as Google My Business.
Why Follow Google’s Instructions?
If you are familiar with the implementation of SEO policies, then you have most likely heard of Google’s E-A-T guidelines. The abbreviation stands for Expertise, Authoritativeness, and Trustworthiness, and these guidelines have become, since their appearance in 2014, benchmarks that can massively influence your site’s position in the SERPs. The concept of Expertise refers to the author’s level of knowledge when writing about a particular topic. Authoritativeness, on the other hand, refers to the author’s reputation in their field of activity.
Authoritativeness is closely connected to the written content. For example, suppose you are someone with a reputation for publishing articles about engineering. In that case, the search engine will automatically boost your website if you write about subjects you are knowledgeable about. But the same doesn’t apply if you start writing about a topic outside your qualifications. Authoritativeness and Trustworthiness refer to similar aspects, the main difference being that the former has more to do with the level of trust in the author, while the latter refers to the exclusive credibility of the written content.
All three elements, however, have the same purpose. To increase the relevancy of the content indexed by Google. An SEO site audit performed by a professional company with experience in the field could implement for you a content writing vision that follows the E-A-T guidelines, which can significantly increase your authority score in the SERPs.
Make Your Business Grow
An SEO site audit is the only way to identify the elements of your business that can benefit from the expertise of a professional digital marketing company. E-commerce SEO is the most effective way for the services or products you market to reach people quickly, and the technical optimizations that can be done through an SEO process can turn your website into an authority in your domain that will constantly attract the attention of your target audience.
SEO is not a quick process, but compared to other tools in digital marketing, it is a way to record steady progress in the analytics data of the used SEO programs. Search engine optimization can attract your users’ attention, increase your profits, and help you understand trends in your domain before they become known to your rivals.
The knowledge gained from an SEO audit can be vital for creating a long-term campaign to help your company stand out. And in this age of digitization, this is all that matters. You’ve worked hard to get your company to where it is now and to continue the same growth prospects; a good idea would be to leave your digital marketing policy in the capable hands of professionals with extensive experience in the industry.