Are you the owner of a newly established retail store in the Canadian market and want to expand your services online? Or maybe you are the owner of a flower shop and want to get a boost in visibility in the SERPs over your competitors. Either way, for your business’s medium and long-term success, a good idea might be to use the services of a WordPress hosting company that also offers E-commerce SEO services. Why?
Because the market is competitive in Canada’s major cities, and therefore you will need to work with agencies that have the resources to put your company in the spotlight. But what are some of the tools used by these agencies specializing in E-commerce SEO, and why has collaborating with them transformed into a requirement for online commerce companies? Let’s find out together in the following paragraphs.
How Is E-commerce SEO Different from Regular SEO?
E-commerce SEO focuses primarily on techniques that can be implemented to optimize the visibility of individual products on a given website. The keywords used in electronic commerce are thus more complex and geared toward the unique needs of users searching for a particular product. As a general rule, electronic commerce SEO can be more comprehensive than regular search engine optimization, and the descriptions and texts on the website for the services or products marketed need to be more in-depth than usual.
E-commerce search engine optimization prioritizes user experience above all else, and the website’s layout and functionality should be augmented to encourage customer retention. To achieve this, the checkout process should be seamless, and the images of products should look professional. The E-commerce industry in Canada is competitive, with an estimated annual growth rate of 14.5% until 2027. New businesses in this industry must implement a well-planned growth strategy that considers metrics such as conversion rates and potential revenue generated from organic traffic to maintain a long-term sustainable financial forecast.
What Tools Can Be Used by a Professional SEO Company?
A professional company specializing in E-commerce SEO will have access to a large number of SEO tools to help optimize your website. What tools? First of all, the solutions provided by Google have become invaluable for obtaining data on the effectiveness of the implemented SEO strategy. Google Analytics, for example, and Google Search Console can give a business crucial data such as the click-through rate of visitors to the site or the crawl error incidents previously recorded. But these are free solutions, so what about paid ones?
SEMrush, Ahrefs or Moz Pro are comprehensive SEO apps that include tools for keyword research, link creation strategies and methods for analyzing and interpreting SEO audits. The suitable software used by the company you contact will depend on the system implemented and your field of activity. Furthermore, the complexity of the changes deployed on your domain will depend on the logistical resources of your website, the capacity to expand the services you offer, and the competition in your field of activity.
Why Use the Services of a WordPress Hosting Company?
The biggest enemy of an E-commerce website lies in a page’s loading time. Calling on the services of a specialized WordPress hosting company will allow you to achieve an increased level of performance regardless of the number of users accessing your website. Specialized hosting companies optimize their servers for WordPress, and this translates into reliable and predictable page load times and increased security that can protect your site from malicious attacks.
Calling on a hosting firm specializing in WordPress could allow you to benefit from custom theme & plugin support and comprehensive data backups that protect your users’ data from unexpected errors or natural disasters. Turning to such a company can also help you optimize your page images to improve the website’s load times. You should also pay attention to the expert support you will benefit from by turning to an experienced domain hosting company with the expertise to help you scale up your business cost-effectively.
What Should You Look for in an SEO Firm?
First, you’ll need to contact a company with the necessary experience and specialization to take care of your needs. Are you the owner of a blog that promotes poems or essays? Then you are most likely interested in the services of a company with a competent department of content writers. But if you are an online shop operating in electronic commerce, you will most likely want to call on the offerings of an E-commerce firm with a proven track record in this industry.
It would be best if you went for a company with publicly available testimonials from satisfied clients that’s transparent about the firms it has worked with. E-commerce solutions are more customizable than regular SEO, so it’s essential to go with a company with excellent provider-customer communication that implements data-driven strategies explained adequately during the SEO strategy selection. Last but not least, it is necessary for the company you call upon to be able to create a complete quarterly growth forecast that works within your budget.
Everything Revolves Around Efficiency
At the end of the day, the most important thing is to streamline the services you offer to your customers. Calling on a hosting company that provides E-commerce SEO services can help you create a well-implemented strategy that leads to tangible results and establishes you as an authority in your field.
No two businesses are alike, so it is necessary for the company you call to create a customizable solution that perfectly fits your needs and expectations. But the crucial aspect is to use the offerings of professional companies as soon as possible. SEO is the most efficient way to increase your search engine analytics data visibility; therefore, a well-developed SEO strategy by an experienced SEO company will, in almost all cases, lead to tangible results that can keep up with market changes, which is different from other methods in online digital marketing that may require more significant efforts to maintain the same results.